We focused on specific design references that reinforced our values of quality and simplicity
Important for success of the booth was creating an informal meeting and socializing space for media and investors. a place where conversations could flow around the vision we had for potential motors.
We accomplished this by recreating the oldest setting for storytelling, a fire pit.
Importantly, the booth needed to be quick and easy to assemble by a small team with simple tools and needed to pack flat for easy transportation.
